A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Marketers and web professionals will become obsolete if they don’t embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.
"Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart, valuable and proves just how indispensable A/B testing is today."
— MARISSA MAYER, CEO of Yahoo!
"A practical and readable guide to get the most out of your online marketing tests. Get it before your competitors do!"
— TIM ASH, CEO of SiteTuners, bestselling author of Landing Page Optimization, and chair of Conversion Conference
Meet marketers around the world who are making A/B testing part of their daily process. Hear from industry experts and conversion optimization evangelists about why adopting a data-driven approach to marketing is changing the way business is done.